Lauren Bush is the CEO, creative director, and co-founder of FEED projects. She also serves as the chairman of the board for the FEED Foundation. In 2004, Bush became and honorary spokesperson for the UN World Food Program (WFP). As honorary spokesperson, Bush has traveled to eight countries around the world visiting WFP operations and helped start Universities Fighting Hunger Campaign in the United States. For many years, Bush was a fashion model, appearing on the cover of such publications as W, Australian Vogue, Glamour, Town & Country, and Tatler.